See the attached Witness Statement that Alpha used. Note that it doesn't address Distance Selling Regulations, which entitle you to request and receive a full refund at any time before receiving the product, or within 14 days after receiving the product.
Again, be sure to apply for a "Summary Judgement" if you have received a case court date; you can win your case long before it goes to hearing:
http://fightalpha.net/index.php?topic=145.0