Ok! It's been 14 days and Alpha has not responded to your email. Now you can sue them. If you experience any difficulties during this process, you can contact the help desk. They are friendly and helpful
Email:
mcol@hmcts.gsi.gov.ukTelephone: 0300 123 1057
There are 8 steps involved..

The first 3 are you just clicking 'Next'.
Step 4 is you filling in Alpha Tech's information. This is the info to use:
Alpha Technology (INT) LTD
Manchester Business Park
3000 Aviator Way
Manchester
M22 5TG
I also recommend that you file against Mohammed Akram himself. This will ensure you can send a Baliff directly to his house.
**Possible** residential Address of Mubashar:
https://bitcointalk.org/index.php?topic=314402.msg8790856#msg8790856Step 5 is the "Particulars of the Claim". You have limited space on here. Since Alpha has passed their shipping date, this is the particulars I used:
I placed an order for a product paying a 30%
deposit with the understanding that the
remaining 70% would be paid once product was
ready to ship. My order # is XXXXXXXX
and my address used when purchasing is:
YOUR ADDRESS HERE
It has been XX months since I purchased the product and it
has not been delivered. I have requested a full refund and the company
has denied it. According to the Distance Selling Regulation
I am protected as a consumer and should be guaranteed
a refund. I purchased this product as a hobby, not as a business.
Furthermore, the original product I ordered
has changed substantially. The original power
requirements were less than 70W; new
specifications have the power requirement at
around 375W which makes it prohibitively
expensive to run. When the product changed I
was not asked if I wanted a refund, I am now
looking to reclaim the amount I paid
originally: £XXXX, plus court fees.
When it asks "Do you want to reserve the right to claim interest under the County Court Act?", I selected YES. And I was granted interest by the judge when the course went to trial.
This claim is a combination of the Distance Selling Regulation, along with a claim that we've confirmed winning:
http://fightalpha.net/index.php?topic=17.0Feel free to change it as you wish, but that's about the full length that you'll get to write with. Alpha has continually said that the Distance Selling Regulation doesn't apply, but that's just hot air. We have winning cases that have used this and Alpha's defense against it will not hold up.
Step 6 is a summary. Make sure everything's correct.
Step 7, you pay the 185 GBP to make the claim. Again, you will get this back once you win your claim.
For what it's worth, I filed my claim before October, and this was their "Defense", which is clearly invalid now.
How much of the claim do you dispute?
I dispute the full amount claimed as shown on the claim form.
Do you dispute this claim because you have already paid it?
No, for other reasons.
Defence
As per our terms and conditions our product is still in
development and is scheduled to be delivered by Q3 (End of
September) as stated here in our terms and conditions
https://alpha-t.net/terms-order/
We provide regular developmental updates and the customer is aware
of this. If the customer requires a refund we refund them as per
our cancellation policy which is also stated in our terms and
conditions. Where they are required to email us and we instantly
go through the relevant process of providing them with a refund.
We take a fee of the customer as they are requesting a refund
before product has been completed and it puts us at a loss if we
are half way developing a customers product, which is scheduled to
be delivered by Q3 (end of September).
The customer is not eligible for a full refund or chargeback as
per our terms and conditions as the product has not hit it's
shipping time yet and scheduled shipping is still some time off
where we are still in the developmental stage.
This is what the customer was aware of before accepting our terms
and conditions by placing an order.
Signed
I am the Defendant - I believe that the facts stated in this form are true
M.Akram
Managing Director
Ok good job! You're now on your way to getting your refund back. Alpha must respond within 14 days; if they don't, then you can ask the judge to issue a judgement in your favor and they will.